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Science. Strategy. Storytelling

Mining, clean energy, and the technologies that enable these industries are critical to ending our fossil fuel dependence. They’re also widely misunderstood.

PRA Communications excels at bridging the communication gaps facing these industries. With decades of industry expertise and a unique blend of technical prowess, creativity, and strategy, we solve communication and community challenges, helping mineral, energy and resource organizations better connect with their key stakeholders and strengthen their reputations.

Why Partner with Us?

Unmatched Expertise

With 30 years of experience in mining communications, public relations, and marketing, we have worked with mineral explorers, mid-tier miners, global players, mining suppliers, and innovators. Our award-winning team will make an impact from day one.

Bring Your Innovations to Light

We tell your stories and forge relationships that emphasize the role Industry 4.0 technologies and sustainable practices play in today’s industry, presenting mining as a forward-thinking, essential part of the global economy.

Attract Top Talent

We highlight the individuals and thought leaders who make your company successful, sharing their stories to attract the mining leaders of the future.

Highlight Your Impact

We emphasize the wide-ranging benefits of mining, from driving economic growth to fostering technological advancements. By showcasing your organization's specific contributions, we help non-traditional investors recognize and

Connect with Decision Makers

We help showcase your value to gain visibility and foster connections that propel your business forward.

Shape the Future of Mining with Us

Our Management Team

Robert Simpson

President & CEO

Paola Ashton

Vice President, Business Development

Michael MacMillan

Vice President, Client Services

Kamran Shaikh

Account Director

Celine Barton

Manager of Marketing & Creative

Michelle Hawkins-Wood

Office Manager, Executive Assistant

Our Partners

The Canadian Centre for Science Communication provides science communication workshops, which provide the knowledge, skills and approaches scientists, engineers and performance-driven organizations need to communicate effectively to bridge the gap between science and the non-scientific public.

Our collaboration with irlabs positions PRA Communications to deliver additional value to their clientele through a broader service offering, delivering a comprehensive and integrated communications approach to corporate communications, public and media relations, and investor relations.

Our collaboration with irlabs positions PRA Communications to deliver additional value to their clientele through a broader service offering, delivering a comprehensive and integrated communications approach to corporate communications, public and media relations, and investor relations.

Atrevia selected PRA Communications as their North American premier mining public relations partner to help advance their client's strategic objectives.

Help Us Build a Better Future

We’re looking for curious, collaborative, and accountable individuals to join our award-winning communications team. Our diverse employees bring global experience in a wide variety of fields to help exceed client’s strategic goals. 

About PR Associates

PR Associates is an award-winning communication and training team with highly specialized experience in making the complex and technical simple and relatable. Our team members have a diverse and global experience spanning public relations, media relations, communications, training, social media, website design and development, branding, digital media, copywriting, and graphic design allowing for a niche approach to exceeding our clients’ strategic goals.

About the Position

PR Associates is looking for a self-starter who will bring a great attitude, energy, and passion to our firm. This role will be responsible for attaining new B2B client business in the relative sectors we specialize in. The successful candidate will support lead generation efforts, prospect qualification, securing introductory meetings, and closing business. The successful candidate will also have experience managing the sales cycle for prospects, understanding a prospect’s requirements, writing and presenting proposals, and ultimately closing deals. The Senior Business Development Executive will also ensure that there is a smooth transition for new clients to be best supported by our client services team.

  • New business acquisition and achieving sales targets
  • Unique and creative lead generation techniques
  • Research, update, and maintain target prospect list
  • Actively update and maintain the company’s CRM
  • A services and solution sales approach and experience
  • Contributes to new business and firm related content creation
  • Able to strategize and write customized proposals
  • Maintains active sales forecast and progress of prospect
  • Great at follow up and getting a ‘Yes’ commitment but not scared of a ‘No’ (rather than holding an opportunity that had no chance of closing).
  • Able to support senior leadership with evolving sales plans.
  • Work with the client services team to initiate new business brainstorm sessions and take ownership of applicable new business proposals under the guidance of senior leaders.
  • Comfortable with natural resources, mining and mineral exploration, life sciences, technology, and other science communication-focused industries.


  • 4 – 6 years of experience in B2B solution sales; agency experience and knowledge of the mineral exploration/mining sector, technology, healthcare, professional services, and/or government communication sectors a plus.
  • Self-motivated with an entrepreneurial mindset to manage time effectively and achieve results.
  • Proven sales management skills including budget management and the ability to quickly adapt and switch to a varied set of client industries and tasks.
  • Excellent written and verbal communication skills with an aptitude for listening and articulating prospect needs.
  • Extremely organized and a proficient multitasker
  • Great attention to detail.
  • Accountable and a problem solver who collaborates effectively to achieve desired outcomes.

How to Apply

To apply for the Senior Business Development Executive position at PR Associates, please send your resume to We accept applications on an ongoing basis and will contact you if we are interested in pursuing your application further.

Salary & Benefits 

  • Full-time position
  • Competitive salary plus commission based on relevant experience
  • Competitive benefits package
  • 3 weeks paid vacation
  • Company bonus plans
  • The ability to work remotely – virtual organization
  • A career working with and influencing a portfolio of high-impact industries.

As an Account Manager at PRA, you will work closely with our Account Directors, Account Executive and team of designers and writers to oversee and execute communications strategies for our growing roster of clients. 

Who you are:

  • Someone with 5-7 years of experience in communications/public relations. Agency experience is preferred, but not essential
  • Excellent verbal, written and presentation skills, comfortable engaging directly with C-suite and senior-level clients
  • You have a solid understanding of what it means to provide excellent client service in a professional services environment

What we’re looking for: 

  • Someone experienced in business media relations. Bonus if you have experience working in/with regulated industries like mining, resource extraction, oil and gas, energy, forestry, etc. 
  • Knowledge of stakeholder engagement and/or interest in public affairs is an asset
  • Proven project management skills
  • An ability to cultivate strong client relationships
  • Someone who is comfortable being part of strategic plan development, implementation, and day-to-day management of execution activities, including tracking budgets
  • An ability to use critical thinking to anticipate issues and needs of clients, working in close partnership with the senior team
  • Self-starter who can work well in a fully virtual environment 
  • Willingness to travel for client work as needed (about 10% of the time)
  • Understanding that work will occasionally need to happen outside of standard operating hours as client needs require

What you’ll get: 

By joining a unique, fast-growing agency, the Account Manager will play a critical role in serving organizations who believe in building a better future. You’ll also have an opportunity to help shape our direction and service offering. Besides offering a competitive compensation and benefits package, we fully embrace a virtual operating model and believe in the importance of maintaining work-life balance. 

How to Apply

To apply please send your resume to

Job Title: Copywriter – Simplifying Complex Technical Communications

Location: Canada (only), Type: Full-time, remote (up to 4 in person meeting / year)

Job Summary:

We are currently seeking an exceptionally skilled and experienced Copywriter to join our dynamic Communications agency. As a Copywriter, your primary focus will be on crafting compelling marketing copy and transforming complex, highly technical communications into simplified and engaging content. If you possess a proven track record in writing persuasive marketing materials and have a deep understanding of industries such as Mining, Clean Energy, Technology, and Science, this is an excellent opportunity to make a significant impact. Familiarity with AI technology is a definite asset, allowing you to leverage advanced tools in your research and writing process.


  • Create captivating and persuasive marketing copy for various channels, including advertisements, website content, email campaigns, social media posts, and other promotional materials for the agency and for our clients
  • Comfortable developing longer-form, client-facing written content on an as-needed basis, including blog posts, opinion articles and press releases
  • Simplify complex technical information into accessible and engaging content, ensuring clarity and comprehension for diverse audiences.
  • Collaborate closely with the marketing and client service teams to understand project objectives, target audience, and brand guidelines.
  • Develop creative concepts and strategies that align with brand standards and effectively communicate key messages and values.
  • Stay up-to-date with industry trends and best practices in writing for Mining, Clean Energy, Technology, and Science sectors.
  • Work with the design team to seamlessly incorporate content into visually compelling layouts.
  • Utilize AI tools to enhance the writing process and deliver impactful, data-driven messaging.
  • Collaborate with cross-functional teams, including designers, developers, account directors and managers and marketers, to ensure cohesive and integrated campaigns.
  • Contribute to brainstorming sessions, offering creative input and innovative ideas to enhance marketing strategies.


  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • Proven professional experience as a copywriter, with a portfolio showing copy for various channels, media and audiences, preferably within an agency environment.
  • Portfolio showcasing a range of marketing copy and simplified technical communications.
  • Experience crafting persuasive & compelling copy with a keen eye for grammar, tone, and style.
  • Deep understanding of Mining, Clean Energy, Technology, and Science industries.
  • Familiarity with AI tools and prompts and their application in writing processes.
  • Ability to manage multiple projects simultaneously while meeting deadlines.
  • Excellent communication and collaboration skills, with the ability to present and articulate ideas effectively to both internal stakeholders and clients.
  • Basic understanding of web design and HTML/CSS is an asset.

Join our growing team of creatives and contribute to the success of our brand. If you are a highly talented and experienced Copywriter with a passion for crafting persuasive marketing copy and simplifying complex technical communications, we would love to hear from you. Please submit your application to Only eligible and considered candidates will be contacted.

Start the Conversation

Are you ready to strengthen your organization’s communications and public and media relations? Complete the short form below and a PRA Communications associate will contact you to get started. 


Crisis Response

Need help now? Our team is available to provide immediate counsel and support. Contact us at:

For more information, explore our Issues & Crisis Communications service.

Get a Free Consultation

Contact PRA Communications to take advantage of our limited-time Crisis Communications Planning offer. We are the only communications and public and media relations agency worldwide to serve the mining, mining suppliers, mining technology, and clean energy sectors.

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