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Public & Media Relations

Public & Media Relations

Get noticed by the right people, for the right reasons, at the right time with skilled storytelling on strategically chosen media platforms.

How PRA Communications Helps

Increase media visibility and community engagement with effectively managed messaging. Our deep understanding of the media landscape within the mining and mine suppliers, clean energy, and enabling technologies sectors, allows us to effectively engage journalists, pitch stories, and secure media placements that get noticed.

Our expert public and media relations strategies will ensure your brand reputation is protected and your presence remains positive in the media.

How Do We Support Our Clients

Some of our Public & Media Relations techniques

  • Crafting and Communicating the Company’s Narrative
    Create a compelling and authentic brand narrative that highlights commitment to responsible mining practices, environmental stewardship, and community engagement. This narrative can be communicated through press releases, social media, company websites, events and other channels.
  • Media Relations and Monitoring
    Work with journalists, editors, and influencers to ensure accurate coverage of the company’s activities. Track coverage, social media conversations, and public sentiment to make data-driven decisions for reputation management.
  • Thought Leadership and Industry Involvement
    Position key executives and experts as thought leaders to enhance reputation. Secure speaking opportunities, publish articles, and participate in industry events.
  • Awards and Recognition
    Identify and apply for relevant awards and recognition within the industry, broader sustainability, and CSR community.
  • Press Release Creation and Distribution
    Writing compelling press releases about significant company updates, achievements, and events, and disseminating them to relevant media channels.
  • Media Training
    Preparing key company spokespersons for media interviews, ensuring they deliver consistent and positive messaging.
  • Media Pitching & Database Management
    Proactively reaching out to journalists and securing media coverage through compelling story pitches while maintaining a comprehensive database of contacts for targeted outreach and relationship-building.
  • Media Events and Press Conferences
    Organize media events and press conferences to publicize major announcements, product launches, or significant developments.
  • Internal Communications
    Develop a tailored internal communication strategy aligned with the mining company’s goals and values.
  • Employee Messaging, Newsletters & Update
    Create engaging content to keep employees informed about company news, achievements, and upcoming events ensuring the messaging service serves as a centralized hub for communication and resources.
  • Executive Communication Coaching
    Provide coaching to key executives on effective communication techniques for addressing internal and external audiences.
  • Safety Campaigns
    Develop safety-focused communication campaigns to promote a strong safety culture within the organization.
  • Town Hall Meetings
    Organize and facilitate virtual or in-person events that allow employees to ask questions, share feedback, and engage with management.
  • Feedback Mechanisms
    Establish channels for employee feedback and suggestions to encourage two-way communication and a sense of inclusion.

Our Work
In Action

Case Studies

How Can We Help

Fill out the quick form and one of our associates will reach out to schedule a time to connect.

Start the Conversation

Are you ready to strengthen your organization’s communications and public and media relations? Complete the short form below and a PRA Communications associate will contact you to get started. 

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Crisis Response

Need help now? Our team is available to provide immediate counsel and support. Contact us at:

For more information, explore our Issues & Crisis Communications service.

Get a Free Consultation

Contact PRA Communications to take advantage of our limited-time Crisis Communications Planning offer. We are the only communications and public and media relations agency worldwide to serve the mining, mining suppliers, mining technology, and clean energy sectors.

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