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Privacy Policy

Last Updated: September 5, 2023

This Privacy Policy sets out the manner in which PR Associates National Communications Inc. (i.e., “PRA Communications”,  “the Company”, “we”, “us”) collects, uses, discloses, protects and otherwise handles the personal information of our customers when they interact with the Company.

The Privacy Policy covers both our “online” (e.g., web and mobile services, including any web sites operated by us, however accessed and/or used, whether via personal computers, mobile devices or otherwise) and “offline” (e.g., collection of data through mailings, telephone, or in person) activities owned, operated provided or made available by the Company. Our “online” and “offline” activities are collectively referenced as the “Services”. This Privacy Policy also applies to your use of interactive features or downloads that: (i) we own or control; (ii) are available through the Services; or (iii) interact with the Services and post or incorporate this Privacy Policy.

Collection of Personal Information.

Information You Provide Us. We may ask you to provide us with certain categories of information such as personal information, which is information that could reasonably be used to identify you personally, such as your name, e-mail address and mobile number (“Personal Information”). We may collect this information through various forms and in various places through the Services, including “Contact Us“ forms or when you otherwise interact with us. When you sign up to use the Services, you create a user profile, including contact information. 

Information We Collect As You Access And Use Our Services.

In addition to any Personal Information or other information that you choose to submit to us, we and our third-party service providers may use a variety of technologies that automatically (or passively) collect certain information whenever you visit or interact with the Services (“Usage Information”). This Usage Information may include the browser that you are using, the URL that referred you to our Services, all of the areas within our Services that you visit, and the time of day, among other information.

We may use Usage Information for a variety of purposes, including to enhance or otherwise improve the Services. In addition, we may collect your IP address or other unique identifier (“Device Identifier”) for your computer, mobile or other device used to access the Services (any, a “Device”). A Device Identifier is a number that is automatically assigned to your Device used to access the Services, and our computers identify your Device by its Device Identifier. Usage Information may be non-identifying or may be associated with you. Whenever we associate Usage Information or a Device Identifier with your Personal Information, we will treat it as Personal Information.

In addition, if you download any information from our website, we may collect information from your Device about your location while you are accessing or using our website. We may collect this information for various purposes, and notify you of nearby locations where you may use our Services. You may opt out of the collection of location data at any time by changing the settings on your mobile Device; however, if you do so, certain features may be limited or may cease to be available to you.

Information Collected by Cookies.

When you use our Services, we may place cookies or similar technologies on your Device to enable us to recognize your Device when you are using our Services. Cookies are data files placed on a Device when it is used to access the Services. They may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages, which allows us to improve our Services, offer targeted products and services to you, and collect and analyze information about your access and use of our Services. We may permit certain third parties to place cookies through our Services to provide us with better insight about the use of our Services and user demographics and to provide relevant promotions to you. We cannot control the use of cookies (or the resulting information) by third-parties, and use of third party cookies is not covered by our Privacy Policy.

By accessing or using our Services, you consent to the placement of cookies on your Device(s) as described in this Privacy Policy. If you prefer not to receive cookies, you may set your browser to deny or accept the use of cookies, and cookies can be disabled or controlled by setting a preference within your web browser or on your Device. If you choose to disable cookies, some features may not function properly or may result in an inability for us to provide customized service for you.

Information Collected from Third Parties. 

From time to time, in addition to the information collected through your interactions with our Services, we may collect information from third parties in order to enhance our ability to serve you and to tailor our content and offers to you. Such third parties may include devices using wifi, near-field communication, or Bluetooth low-energy beacon technology to transmit signals about the location of your Device to us.

Use of Information.

We will only use or disclose user personal information where necessary to fulfill the purposes identified at the time of collection or for a purpose reasonably related to those purposes such as:

  • to conduct user surveys in order to enhance the provision of our services;
  • to contact our users directly about products and services that may be of interest;
  • to analyze, improve and customize our Services;
  • to provide customer and technical support for our Services;
  • to send you announcements, newsletters, promotional materials and other information about our Services and third-party offers that we think may be of interest to you;
  • to contact you about any issues related to our Services or your use of the Services.

We will not use or disclose user personal information for any additional purpose, except as follows:

  • if you request or authorize it;
  • to provide a service requested by you;
  • to our third-party service providers that provide services on our behalf;
  • to comply with applicable laws, rules and regulations and governmental or quasi-governmental requests, court orders and subpoenas;
  • to protect our rights, property and safety or the rights, property and safety of our users and others;
  • if the disclosure is done as part of a purchase, transfer or sale of services or assets (e.g. in the event that substantially all of our assets are acquired by another party, your Personal Information may be one of the assets transferred) or in the event of bankruptcy.

We will not sell user lists or personal information to other parties unless we have your consent to do so.

Decision to Receive Communication.

You may opt-out of receiving any promotional emails from us. Please note, however, that we may still send you non-promotional communications about your relationship with us.

Information You Share Socially. 

Our Services may allow you to connect and share your information publicly or with friends. We are not responsible for maintaining the confidentiality of any information you share publicly or with friends. In addition, our Services may allow you to connect with us on, share on, and use third-party websites, applications and services. Please be mindful of your personal privacy needs and the privacy needs of others as you choose to connect and share information with friends and others. We cannot control the privacy or security of information you choose to make public or share with others. We also do not control the privacy practices of third parties. Please contact these websites and services directly if you want to learn about their privacy practices.

Securing Personal Information.

We are committed to ensuring the security of user Personal Information in order to protect it from unauthorized access, collection, use, disclosure, copying, modification or disposal or similar risks.

The following security measures will be followed to ensure that your Personal Information is appropriately protected: the use of user IDs, passwords, encryption, firewalls; restricting employee access to personal information as appropriate (i.e., only those that need to know will have access); employing the same security requirements as we use for our app(s) and website(s); and contractually requiring any third-party service providers to provide comparable security measures.

We will use appropriate security measures when destroying your Personal Information such as deleting electronically stored information in accordance with applicable rules and regulations.

We will continually review and update our security policies and controls as technology changes to ensure ongoing personal information security. It is important to note that no method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee absolute security of your Personal Information. You also play a role in protecting your Personal Information. 

Access to your Personal Information.

Subject to applicable laws, which might, from time to time, oblige us to store your Personal Information for a certain period of time, we will respect your wishes to correct inaccurate information. Otherwise, we will retain Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by applicable law.

Privacy and Children.

Our Services are not directed, or intended to be used by, minors under the age of 18. We do not knowingly collect Personal Information from children under the age of 18. If you are under the age of 18, do not use our Services or submit any information to us. If you are a parent or guardian of a child under the age of 18 and believe he or she disclosed Personal Information to us, please contact us at

Changes to this Privacy Policy.

From time to time, we may update this Privacy Policy to reflect changes to our information practices. Any changes will be effective immediately upon posting of the revised Privacy Policy. If we make material changes, we will notify you by email and update this disclaimer. We encourage you to periodically review this page for the latest information on our privacy practices.


The Role of the Privacy Officer or designated individual:

The Privacy Officer is responsible for ensuring the Company’s compliance with this policy and the Personal Information Protection Act.

Direct any complaints, concerns or questions regarding the Company’s compliance in writing to the Privacy Officer. If the Privacy Officer is unable to resolve the concern, the user may also write to the Information and Privacy Commissioner of British Columbia.

Contact information for the Company’s Privacy Officer:

Paola Ashton 

600-890 West Pender Street
Vancouver, BC, V6C 1J9

By using our website, you agree to the terms of this Privacy Policy.

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