Meet Our Leader, President & CEO
Technical and scientific communications expert. Mining public relations leader. Executive educator and media training specialist. Robert Simpson uses his journalism and education background and over 30 years of experience to strategically guide PRA Communications, and our clients, toward our vision of a better future. With world-class experience leading public, media, community and government relations, specifically centred on mining and the clean energy movement, Robert has earned his reputation as North America’s foremost mining and science communications expert for the industries we serve.
More About Robert Simpson
- 30 years in public relations
- 25 years in critical minerals & mining
- Experienced journalist
- Focus on battery metals & clean energy
- Recognized leader in mining PR
- Media trainer to 2,500 and counting
- Head of the Canadian Centre for Science Communication
From the Desk of Robert Simpson
Robert’s Thoughts
Safety is baked into the culture of mining and exploration.