Faster permits in Canada and the U.S., copper near record highs and China’s November export deadlines are reshaping mining this fall. This month, we look at what that means for how you tell your story, whether you’re a mining company or you sell to one. We also explain why LinkedIn now favours people over company pages, introduce PRA’s training workshops, share what expanded exploration tax incentives could unlock in Canada, and catch up on where our team has been.
Proof Through Progress.
Drill programs are done and the data is coming in,. Here’s how to make sure this season’s progress reaches the investors, communities and decision-makers who matter most.
1. Tailor the story to each audience. Investors want grades, scale and next steps. Communities want to know about local jobs, contractors and what happens on the land next. First Nations and Tribal partners should hear first, through the channels you’ve agreed on.
2. Time your news flow. End-of-season results tend to arrive all at once. Space out announcements so yours aren’t buried, and keep messaging non-partisan during election periods.
3. Turn results into native content. A 6–10 slide carousel that walks through the season, short site video and executive commentary will travel further than a press release link.
4. Bank your visuals now. Photos and footage from this season can fuel your content all winter, long after crews have left the site.
5. Brief decision-makers. A one-page summary of your project and this season’s progress is the fastest way to introduce your work to agency, state, provincial or federal contacts.
6. Set up for January. This season’s results are the foundation for the winter conference circuit across North America. Start shaping that story now.
