The best way for an organization to cultivate trust with the community is to be transparent with information and show respect for those who have differing points of view. Community meetings are a convenient and effective way for stakeholders to learn more about a company/project, its people, values and commitments.
This requires fact-based presentations shared in a humble, respectful manner: no spin or inflation of facts, no speculation, an assumption that the audience is open to learning more and has valuable viewpoints even if they differ from (or oppose) the company’s. It also requires proper planning.
The following activity list can be used to help organizations prepare.
