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PRA Communications Announces Strategic Partnership with irlabs to Enhance Investor Engagement

PRA Communications Announces Strategic Partnership with irlabs to Enhance Investor Engagement



Vancouver, B.C., February 15, 2024 – PRA Communications, a Canadian leading mining and clean technology public relations firm, proudly announces a strategic partnership with irlabs, a prominent Canadian investor relations agency. The collaboration with irlabs will position PRA Communications to deliver additional value to their clientele through a broader service offering, delivering a comprehensive and integrated communications approach to corporate communications, public and media relations, and investor relations.

The foundation of the partnership is based on a shared commitment to delivering unparalleled value to clients in an evolving and very dynamic business landscape. PRA Communications delivers expertise in crafting compelling narratives and strategic communications solutions, and irlabs excels at building and managing relationships with investors and the broader capital markets community.

“We are thrilled to partner with irlabs,” said Robert Simpson, President & CEO of PRA Communications. “This collaboration aligns seamlessly with our mission to provide comprehensive communication strategies that not only enhance brand visibility for our clients, but also foster meaningful connections with stakeholders. By integrating our capabilities with irlabs’ expertise, we are positioned to deliver on a broader and more comprehensive offering that even further supports our clients’ success.”

The key benefit to PRA Communications clients from the partnership with irlabs will be an integrated and unified communications strategy that closes a common communications gap between separate public relations and investor relations communications strategies. The partnership will ensure cohesive and impactful messaging to both the media and the investment community. Clients of PRA Communications can now expect tailored solutions that cater to their unique needs, ultimately contributing to strengthened brand positioning, and now integrated with advanced investor relations communications solutions.

“We also feel there is meaningful opportunity for us in our partnership with PRA Communications,” stated Alyssa Barry, Principal and Co-Founder of irlabs. “The partnership will allow us to leverage PRA Communications’ proficiency in storytelling and media relations to deliver comprehensive communications strategies that resonate not only with investors and the capital markets community, but also with the media, public, and other important stakeholders. We look forward to collectively elevating both our clients’ profiles through this collaboration.”

The strategic partnership between PRA Communications and irlabs will offer clients of both firms access to comprehensive communications strategy planning and execution to improve corporate visibility and awareness across multiple target audiences across North America.

About PRA Communications

As the leading public relations and communication firm dedicated to serving the Mining and Clean Energy sectors, PRA Communications provides our clients with solutions and services that drive brand awareness, enhance reputation and engage audiences – so that together we can build a better future. Led by PR industry veteran Robert Simpson, PRA Communications is built on decades of experience, with unique and deep experience in public relations strategy, media relations, media training, and science communication. Learn more at

About irlabs

Driving investor engagement through creativity, purpose and honest communication. Investor relations from every angle. We are industry and sector agnostic and support both private and public companies with their investor relations programs, corporate communications and corporate governance. For more information visit

Media Contacts

Kamran Shaikh
Account Director, PRA Communications

Alyssa Barry
Principal and Co-Founder, irlabs

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