The reason for this is clear – everyone from front line workers to the board of directors fully understands the risks inherent in this industry, and the cost that comes when it’s not properly managed. It’s why leadership goes to such great lengths to mitigate the possibility of avoidable workplace incidents.
But even after 25+ years in the industry, I’m struck by how often that stringent approach fails to carry over into communications planning. Too often when a crisis strikes leadership teams find that there is either no communications plans or protocols in place for them to follow, or realize too late that the plan they assumed would serve them well is woefully inadequate.
When a crisis does strike – and it’s almost inevitable that a company will come face to face with one at some point – leadership is left scrambling, mistakes are made and a situation that could have been effectively managed or even avoided ends up doing maximum damage.
In conversations I know mining leaders often recognize this fact, but worry about the time and effort needed to get a plan in place. As a veteran communicator and CEO of the only strategic communications agency that exclusively serves the mining, supplier and clean energy industries, I’m undertaking an initiative to help those who need criss planning support be prepared.
- From now until the end of 2023 companies that don’t have a plan, or have one that’s out of date, can take advantage of special packaged approaches to help them get prepared as quickly and efficiently as possible.
- Worried about a looming issue? We have a streamlined approach in place to help leaders get prepared if the worst come to pass
- Is your leadership team trained on how to react when the worst happens? We can help them successfully navigate high-stakes situations.
- Want to schedule an obligation-free discussion? We encourage you to get in touch and have a conversation.
Learn more about our new Crisis Communications Campaign.
Contact us to receive our new whitepaper and learn about crisis management myths.
Our mission is to work with our clients to build a better future. Let’s work together to make sure avoidable issues do not derail your future.
