There’s a running joke in public relations that it’s nearly impossible to explain to friends and family what we actually do.
After a busy April, it seemed like a good time to pull back the curtain a bit. The last few weeks have been a great example of what we do here at PRA, and how we help organizations in the mining, metals and minerals space show up, stand out, and stay ahead.
Here’s a quick look at what April looked like for us:
- Ran a day-long crisis simulation with a company leadership team to test how they’d handle tough situations – and helped sharpen their playbook for when things don’t go to plan.
- Delivered a deep stakeholder analysis for a major project, looking at communities, Indigenous partners, government relationships, and the regional issues and priorities that will shape the road ahead.
- Launched a regional survey project to collect data and help gauge early community sentiment
- Gave an emerging project a fresh investor look, with a full creative refresh, new materials, all culminating with a week on site by our strategy and creative team, capturing photo and video (plus passing through lots of airports).
- Kept the content flowing, with our social and design team rolling out copy and creative across various client channels.
- Kicked off a global strategy push to support potential new mining awareness work across Latin America, Africa, and Australia.
- Wrapped a multi-month, global mining media campaign that delivered solid coverage, great interviews, and results that beat expectations.
- Excitedly welcomed two new clients in the metals and minerals space, both focused on North American and global growth.
That’s just the highlight reel. Day-to-day, we’re also digging into emerging issues, building strategies, helping clients navigate complexity, and doing what we can to ensure our clients realize their business objectives.
Sound interesting? Email or DM us to connect and see what we might be able to do for you.
