On LinkedIn, the algorithm is designed to reward content that sparks real dialogue. What does this mean for mining companies? Your updates will go further when they invite your audience to weigh in.
This month’s tip: Prioritize comments over likes.
A handful of thoughtful comments will extend your post’s reach more than a wave of silent likes. LinkedIn sees discussion as valuable engagement that keeps an audience on the platform.
How to apply it in mining communications:
- When sharing project milestones or community updates, add a simple question to the end. Prompt your audience to share their perspective.
- Tagging partners and stakeholders not only gives credit, but also encourages replies.
- Jump into the comments yourself. Your responses reignite visibility and show that you’re listening.
Takeaway: The more conversation your posts generate, the more LinkedIn will share your mining story with a wider audience. Don’t just inform, invite dialogue.
