Robert Simpson is the Founder, President, and CEO of PRA Communications, the leading strategic communication advisory firm with a specialized focus on the mining sector. With over 35 years of experience providing communication advisory services to the global mining industry, Robert is widely recognized as one of the foremost experts in mining strategic communications.
Throughout his career, Robert has advised hundreds of senior executives and companies across the mining sector. His expertise has been instrumental in helping clients navigate complex regulatory landscapes, secure community support, and gain public trust for major development projects, gain government support and manage issues and crisis management. His strategic counsel has directly supported the approval of more than $30.5 billion in new mining and resource investments and the successful launch of over $6 billion in mining technology and service ventures.
A former business journalist with a master’s degree in journalism and a Bachelor of Education, Robert brings a powerful blend of storytelling and strategic insight to every engagement. He is known for crafting narratives that resonate across technical, political, and cultural divides—especially critical in the high-stakes, high-scrutiny world of resource development.
As a trusted strategist in political, social, and reputational risk management, Robert has led influential public relations and communication globally, with success in Indigenous and community engagement. His work was recognized with the Leadership Enterprise and Partnership Award from the Industry Council of Aboriginal Business for his contributions to First Nations partnerships.
In addition to his role at PRA Communications, Robert serves as President and CEO of the Canadian Centre for Science Communications, advancing public understanding and trust in science through evidence-based communication.
With deep industry knowledge and unmatched experience in mining communications, Robert remains a sought-after speaker, advisor, and thought leader in advancing responsible development and shaping public dialogue around resource industries.