Enhance and maintain your brand’s reputation

Is your company crisis-ready? Find out with our Crisis Preparedness Assessment.

Public Relations & Crisis Support

Navigate Challenges with Confidence.

How PRA Communications Helps

In the mining industry, building goodwill is paramount. Unforeseen challenges and incidents can arise at any moment, from environmental incidents to regulatory changes, public scrutiny and evolving geopolitical environments. How you manage these situations can make or break your company’s reputation and future success.

Our Public Relations and Crisis and Issues Management services are designed to equip the minerals and metals sector, government leadership and industry associations with the tools and strategies needed to strengthen their reputations, and successfully navigate issues so that they emerge stronger.

How Can We Support Your Business Goals

Some of our Public Relations & Crisis Support techniques:

Media & Stakeholder Relations
Build and maintain strong relationships with the communities, governments, Indigenous partners, media and other stakeholders who matter most.
Crisis Communication & Reputation Management
Stand out for the right reasons. Through strategic visibility campaigns, including award submissions, speaking opportunities, media coverage, social media engagement, and thought leadership, we help clients build a reputation that attracts investors, earns trust, and opens doors.
Crisis Communication Planning & Training
Develop a comprehensive crisis communication plan – tested and refined through training and mock crisis scenario sessions – that outlines roles, responsibilities, and key messaging in the event of a crisis.
Rapid Response
Speed is critical when a crisis hits. With decades of expertise, we know how to respond promptly and effectively to emerging crises.
Media Relations
Leverage established media relationships to share accurate information and control the narrative during a crisis, reducing the risk of misinformation.
Stakeholder Communication
Craft clear, consistent, and transparent communication targeted at stakeholders, including employees, local communities, investors, and regulatory bodies, to keep them informed throughout the crisis.
Post-Crisis Evaluation & Recovery Communication
Conduct a post-crisis evaluation to identify lessons learned, improve crisis preparedness, and implement measures to prevent similar issues in the future. Provide support after the incident to help rebuild brand reputation.