Michael MacMillan: The Power of Communication in Modern Mining
Why reputation engineering and relationship building must be front and center in any mining strategy.
Michael MacMillan is a leading voice in mining communications. Helping the world’s top resource companies turn complex challenges into powerful stories that inspire trust and action, Michael brings a rare blend of strategic clarity, industry insight, and communications expertise to every stage he takes.
As Managing Director of PRA Communications, the world’s largest mining-focused strategic communications agency, Michael has helped the sector’s leading companies navigate complex challenges, strengthen reputation, and communicate with clarity in a changing world.
Whether it’s guiding leaders through crises, translating technical strategy into compelling narrative, or inspiring teams to communicate with greater purpose, Michael’s talks challenge audiences to think differently about the role of communication in modern mining.
Keynote Topics
AI Is Telling Your Story Even If You Aren’t: Building a Modern Mining Reputation in the Digital Age
Michael explains how companies can reclaim control of their narrative — using smart, proactive communication to build trust and visibility in an AI-driven world.
Closing Mining’s Talent Perception Gap Through Better Communication
People in mining are rightfully proud of their work, but many in the public often see things differently. Michael explores how communications can bridge that gap, positioning companies and the sector as a modern, purposeful career destination.
Manage Your Brand Reputation Like a Resource
Reputation is mining’s most valuable asset. Michael shares proven strategies for shaping and protecting it, from defining a clear identity to building lasting trust with investors, employees, and communities.
Building Crisis Resilience in Mining Communications
Michael shows how to build real resilience, from practical readiness checklists to live scenario planning, helping leaders respond faster and communicate more credibly when it counts.
About Michael MacMillan
A former reporter with more than two decades in global strategic advisory positions, and after years advising Fortune 500 brands such as Nike and Microsoft, Michael now applies the same strategic discipline to the global mining sector, helping it communicate its critical role in the energy transition.
About PRA Communications
PRA Communications is the world’s largest public relations agency dedicated solely to the mining sector. The award-winning firm works with companies, investors, and governments around the world to shape reputation, manage issues, and tell mining’s story with clarity and credibility.
Michael leads PRA’s operations, bringing the agency’s global experience and research-driven insights directly to the stage.
Bring the Power of Communication to Your Next Event
To book Michael MacMillan for your conference, corporate retreat, or industry event: