Case Studies

Barrick Gold Corporation, the world’s largest gold company, faced the challenge of underperforming health and safety standards. Their goal was to enhance safety practices and empower individuals to prioritize their well-being and that of their colleagues, contractors, and communities. They sought the expertise of PR Associates to develop a comprehensive safety communication campaign to establish a strong culture of safety and health with improved performance.

Mining companies face a multitude of issues that, if improperly handled, can jeopardize their reputation and long-term viability. Areas of risk include workplace health and safety mishaps, environmental incidents, poor leadership performance and more. When an issue makes its way on to the public stage, it becomes critical to effectively manage them through expert crisis communication strategies that mitigate damage, protect the company’s reputation, and maintain stakeholder confidence.

To move forward with its $5 billion mining project, one of the largest copper and gold deposits in the world, Seabridge Gold needed a successful environmental assessment (EA) certificate from the provincial government and approval from the federal government. To obtain the EA Seabridge had to demonstrate clear and enthusiastic support from local communities and stakeholders from across northwest British Columbia and Alaska.

Tahltan Central Council (TCC) had a unique challenge of providing access to right information as well as having targeted participation of its members to make informed decisions about the proposed Northwest Transmission Line. The goal was to provide transparent and unbiased information about the project, the agreements, and the vote while developing a comprehensive communication plan and managing community outreach activities.

Seabridge Gold, a leading mining exploration company, needed to better engage its audiences and increase brand visibility by creating a strong presence in the digital space. The goal was to educate the audience about the KSM Project, promote job openings, share updates, and enhance community engagement.

BC AMTA connects Aboriginal people to jobs in mining. It is faced with a broad and complex challenge of how best to communicate with multiple partners, each with different (and sometimes competing) interests and mandates.

Prospectors & Developers Association of Canada (PDAC) one of the world’s largest conventions for the mineral exploration and development industry faced the challenge of enhancing its media coverage beyond the annual convention. The goal was to leverage its annual convention to ensure PDAC received coverage for a variety of programs, not simply the convention.

Public acceptance of the mining industry in British Columbia, particularly regarding social, environmental, and economic issues was perceived to be at an all-time low. The Mining Association of British Columbia wanted to bring awareness and spur conversations around the industry’s contribution to the provincial economy and the social fabric of rural communities through accurate and reliable information.

For Skeena Resources, the challenge was how to showcase its commitment to responsible and sustainable land use by surrendering its claims to Mount Edziza, an ecologically and culturally important area that holds significance for the Tahltan people. The goal was to create and execute the story of a unique collaboration with five diverse groups – Tahltan, the provincial government, the Nature Conservancy of Canada, and the federal Natural Heritage Conservation Program to permanently protect Mount Edziza, known as Ice Mountain by the Tahltan, through strategic management and cultivation of relationships between the media and the stakeholders to shape public perception.