Effective communication is critical for mining companies and their partners and suppliers. As demand for critical minerals and precious metals grows, miners must navigate complex challenges across different regions, cultures, and regulatory environments. Recognizing the need for a more localized approach to communications leading with innovation and a keen understanding of the modern mining industry, PRA Communications, the only firm exclusively dedicated to the mining sector, has formed a strategic partnership[1] with ATREVIA, a renowned international communications agency. This collaboration aims to provide mining companies and suppliers with comprehensive, on-the-ground communication solutions across Mexico and South America.
In this Q&A, Robert Simpson, President and Founder of PRA Communications, and Núria Vilanova, Executive President and Founder of ATREVIA, discuss the significance of this partnership and what it means for their clients in the global mining industry.
Q: PRA Communications has always had a strong focus on the mining industry. Can you tell us what led to this new partnership with ATREVIA?
Robert Simpson: PRA Communications is committed to serving the unique needs of mining companies and their innovation partners and suppliers. Many of our clients, while based in North America, are operating globally, particularly in Mexico and South America. To better support these clients, we recognized the need for a local presence. That’s why partnering with ATREVIA made perfect sense. This collaboration allows us to expand our footprint and provide on-the-ground communications solutions across 30 countries, including Chile, Peru, Colombia, Argentina and Mexico, with access to 45 offices and over 600 professionals.
Q: Núria, what made ATREVIA interested in collaborating with PRA Communications?
Núria Vilanova: At ATREVIA, we have always prided ourselves on our ability to offer comprehensive communication and reputation management services to a diverse range of industries. The mining industry is one of great strategic importance, especially in Latin America. By partnering with PRA Communications, we saw an opportunity to combine our strengths and deliver innovative communication solutions to the industry. Together, we can help clients navigate the complexities of the global marketplace and achieve their communication goals.
Q: What can clients expect from this partnership?
Robert Simpson: A few things. First is seamless access to a global network of communication resources and expertise with a history of award-winning results. Second, our clients will now have the advantage of working with a team that understands the local nuances of the regions they operate in, while also maintaining the consistency and quality of their global communications strategy. Finally, we can now expand our crisis management, public affairs, and digital marketing services, tailored specifically to the mining sector.
Núria Vilanova: Another key benefit is the ability to leverage our combined knowledge and resources to stay ahead of industry trends and challenges. For example, in crisis management, we can quickly mobilize resources from any of our 45 offices to address issues as they arise, ensuring that our clients’ reputations are protected no matter where they are operating. Additionally, our collaboration allows us to engage in joint client projects, share insights, and continue expanding our collective reach.
Q: Can you share some insights into the types of projects you’re currently collaborating on?
Robert Simpson: While we can’t go into specific details due to confidentiality, I can say that we are already working together on several high-profile initiatives. These include managing stakeholder communications for a major mining project in South America and developing a comprehensive digital marketing strategy for a North American-based mining company looking to expand its operations in Mexico. We’re just getting started and we’re excited about the possibilities that lie ahead.
Q: What’s next for PRA Communications and ATREVIA?
Núria Vilanova: Our focus now is on continuing to build our collaborative efforts, expanding our services, and further integrating our teams to deliver even more value to our clients. As we look to the future, we aim to become the go-to communications partner for mining companies and suppliers operating across the globe.
Robert Simpson: Absolutely. The partnership with ATREVIA is a significant step forward for PRA Communications. We are committed to pushing the boundaries of what’s possible in mining communications and are excited to see how this collaboration will continue to evolve and benefit our clients.
To learn more about the PRA Communications and ATREVIA partnership and how it can be of benefit to you, please visit: https://pracommunications.com/mining-communications/
[1] PRA Communications Expands Global Mining Industry Reach Through Partnership with ATREVIA
