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Working with Indigenous Communities: A Historic Vote for Tahltan Nation

Working with Indigenous Communities: A Historic Vote for Tahltan Nation

Tahltan Nation

& Goal

Tahltan Central Council (TCC) had a unique challenge of providing access to right information as well as having targeted participation of its members to make informed decisions about the proposed Northwest Transmission Line. The goal was to provide transparent and unbiased information about the project, the agreements, and the vote while developing a comprehensive communication plan and managing community outreach activities.

The Ask

To establish effective communication with Indigenous communities, improving access to information and resources for community members, resulting in increased representation in local and regional decision-making processes.


The campaign began by developing key messaging, which evolved and adapted throughout different stages. A variety of communication channels, encompassing both traditional and social media, were utilized. These included a dedicated section on the TCC website to house information material, distribution of information packages via email and postal mail, community information meetings held in key areas, establishment of a Tahltan communication team for personalized outreach, creation of radio ads, posters, and videos, and utilizing Facebook as a crucial communication channel. Strategic media outreach was also conducted during specific campaign stages.

The Results

  • More than 1,700 Tahltans registered to vote and more than 770 eligible voters turned out to vote, achieving a 45 percent participation rate, which is comparable to Canadian municipal election turnouts.
  • Members voted 82 percent in favour of the agreements (voted as one package). This was a phenomenal outcome given the challenges faced.
  • The communication process established for the campaign is now the standard for any community outreach for projects and votes facing the Nation.

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