Working with Indigenous Communities: A Historic Vote for Tahltan Nation
Challenge
& Goal
The Ask
Execution
The campaign began by developing key messaging, which evolved and adapted throughout different stages. A variety of communication channels, encompassing both traditional and social media, were utilized. These included a dedicated section on the TCC website to house information material, distribution of information packages via email and postal mail, community information meetings held in key areas, establishment of a Tahltan communication team for personalized outreach, creation of radio ads, posters, and videos, and utilizing Facebook as a crucial communication channel. Strategic media outreach was also conducted during specific campaign stages.
The Results
- More than 1,700 Tahltans registered to vote and more than 770 eligible voters turned out to vote, achieving a 45 percent participation rate, which is comparable to Canadian municipal election turnouts.
- Members voted 82 percent in favour of the agreements (voted as one package). This was a phenomenal outcome given the challenges faced.
- The communication process established for the campaign is now the standard for any community outreach for projects and votes facing the Nation.
Our Solutions
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