Social Media: Seabridge Gold
Over the past two and a half years, PRA developed and implemented a comprehensive social media strategy for Seabridge Gold’s Facebook and LinkedIn platforms. This strategy allowed for effective education of target audiences, including local communities, about Seabridge Gold’s robust ESG strategy and various projects, particularly emphasizing the KSM and Iskut Projects.
With PRA’s tactical approach, Seabridge Gold achieved remarkable results, including:
These achievements were made possible through visually engaging content that covered a wide range of topics, including project updates, the KSM Project’s contributions to Canada’s Critical Minerals Strategy, community engagement initiatives, important events, employee profiles, job openings, sustainability reports, media coverage, diversity, equity, and inclusion initiatives, and a strong emphasis on health and safety practices.
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