Skeena Resources Conservancy
Specific key messages were designed for key audiences, and strategic media outreach was conducted. PRA Communications created various storylines to develop compelling pitches with various customized story angles and content that highlighted the ecological and cultural significance of the protected area.
PRA Communications secured coverage in top-tier mining and sustainability-focused publications
Skeena Resources was successfully able to amplify the impact of its conservation efforts, enhance stakeholder engagement, and position itself as an industry leader in responsible mining practices and environmental stewardship.
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