Skeena Resources Conservancy

For Skeena Resources, the challenge was how to showcase its commitment to responsible and sustainable land use by surrendering its claims to Mount Edziza, an ecologically and culturally important area that holds significance for the Tahltan people. The goal was to create and execute the story of a unique collaboration with five diverse groups – Tahltan, the provincial government, the Nature Conservancy of Canada, and the federal Natural Heritage Conservation Program to permanently protect Mount Edziza, known as Ice Mountain by the Tahltan, through strategic management and cultivation of relationships between the media and the stakeholders to shape public perception.