Raising Innovation Profiles in the Mining Industry
Given its highly technical and focused message, PRA Communications worked with Tersa to develop impactful messaging, identify targeted industry media opportunities and ensure that Tersa Earth would be part of high-profile award and speaking opportunities.
Over the course of several months PRA Communications leveraged its editorial relationships and industry expertise to secure:
This resulted in overwhelmingly positive response from media outlets who were eager to recognize the significance of Tersa’s breakthrough technology.
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