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Mining Association of BC – The Renaissance Of Mining

Mining Association of BC – The Renaissance Of Mining

Mining Association of BC Logo

& Goal

Public acceptance of the mining industry in British Columbia, particularly regarding social, environmental, and economic issues was perceived to be at an all-time low. The Mining Association of British Columbia wanted to bring awareness and spur conversations around the industry’s contribution to the provincial economy and the social fabric of rural communities through accurate and reliable information.

The Ask

To significantly improve the public perception of the industry and to highlight the economic and social contribution the industry makes in British Columbia by generating media coverage and attention.


Along with the local campaigns a provincial media relations campaign was developed to reinforce the Renaissance of Mining message.

PRA Communications provided media training to mining executives, the MABC Board of Directors and Management to help deliver key messages throughout the province. Strategic media advisories, news releases, events, information bulletins and background documents were created for the media as well as arranged local media events, editorial board meetings and Board of Trade luncheons throughout the province to deliver the Renaissance of Mining Message.

The Results

The Renaissance of Mining strategy was adopted by the provincial government and resulted in the Premier announcing eight new mines as part of the Provincial Jobs Plan.

In addition, the plan was embraced by six other provinces and the program has been adopted by the Mining Association of Canada on a national level.

  • 120+ noteworthy, earned media to print articles province-wide.
  • 70+ prominent broadcast articles province-wide

Our Solutions

Unique and flexible offerings to tackle the most common industry challenges from environmental assessment and permitting, issue and crisis communications, working with Indigenous communities, and more.

Our Services

Essential and in-depth services for communications and public relations to help your organization craft compelling narratives, manage reputations, create social content, and reach your intended audiences.

Industry Expertise

Insightful and in-depth knowledge of industry needs, trends, and regulations to help organizations in the mining, mining technology and clean energy industries benefit from a modern communications and public relations strategy.


Crisis Response

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