Mining Association of BC – The Renaissance Of Mining
Along with the local campaigns a provincial media relations campaign was developed to reinforce the Renaissance of Mining message.
PRA Communications provided media training to mining executives, the MABC Board of Directors and Management to help deliver key messages throughout the province. Strategic media advisories, news releases, events, information bulletins and background documents were created for the media as well as arranged local media events, editorial board meetings and Board of Trade luncheons throughout the province to deliver the Renaissance of Mining Message.
The Renaissance of Mining strategy was adopted by the provincial government and resulted in the Premier announcing eight new mines as part of the Provincial Jobs Plan.
In addition, the plan was embraced by six other provinces and the program has been adopted by the Mining Association of Canada on a national level.
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