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Establishing AI and Innovation Leadership in the Global Mining Industry

Establishing AI and Innovation Leadership in the Global Mining Industry

& Goal

The mining and mineral exploration industry has significantly matured over the last decade and is today at the forefront of embracing innovative solutions, most notably artificial intelligence and machine learning. Boart Longyear’s Geological Data Services division has been a leader in this fast-growing market segment, but wanted to evolve with the marketplace by launching Veracio, a new wholly owned subsidiary that would focus on providing AI solutions to mining companies around the world.

The Ask

To develop a comprehensive and impactful launch strategy, anchored in industry, trade and business media relations, ensuring that Veracio’s message and positioning resonated with the industry and established a foundation for long-term communications success.

Insights & Strategy

The launch needed to get noticed by global decision makers in a highly competitive space, and firmly entrenched Veracio and its leadership as leaders in mining innovation.


PRA Communications developed a two-phase launch strategy, driving mass awareness on launch day with a mix of targeted pitches tailored for a variety of media audiences. The second phase focused on securing thought leadership and trend/feature coverage, diving deeper into the evolution of AI in mining and the role Veracio is playing in modernizing the industry.

The Results

During the six-month launch campaign, PRA Communications secured 50+ articles in a range of trade, financial and business media outlets, including Fortune, Reuters and, with a combined reach of more than 90 million readers

Our Solutions

Unique and flexible offerings to tackle the most common industry challenges from environmental assessment and permitting, issue and crisis communications, working with Indigenous communities, and more.

Our Services

Essential and in-depth services for communications and public relations to help your organization craft compelling narratives, manage reputations, create social content, and reach your intended audiences.

Industry Expertise

Insightful and in-depth knowledge of industry needs, trends, and regulations to help organizations in the mining, mining technology and clean energy industries benefit from a modern communications and public relations strategy.


Crisis Response

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