Environmental Assessment & Permitting Communications: Seabridge Gold
PRA Communications began the project by designing and executing a statistically valid perception audit used to understand stakeholders’ level of acceptance and perceptions of the KSM Project and then led a stakeholder mapping exercise with key senior members of the project team.
Using the perception audit and stakeholder mapping results, PRA Communications created a communication strategy that included specific targeted audiences and encompassed a broad suite of activities, including Indigenous, government and community relations; issues management; media relations; social media; online and digital communications, crisis communications planning; and advertising.
Not only was Seabridge Gold’s project granted an EA certificate by the BC government and approved by the federal government, but the provincial government has also since been profiling the company as a model for community and Aboriginal engagement, emphasizing its success in garnering public support and earning the social license to operate.
The project was subsequently awarded Provincial and Federal environmental approval and received an 84% approval rating from Stakeholders.
As well, the surveys helped measure public awareness of and support for the project and Seabridge’s level of trust was found favourable among all stakeholders.
Need help now? Our team is available to provide immediate counsel and support. Contact us at:
For more information, explore our Issues & Crisis Communications service.
Contact PRA Communications to take advantage of our limited-time Crisis Communications Planning offer. We are the only communications and public and media relations agency worldwide to serve the mining, mining suppliers, mining technology, and clean energy sectors.