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Digital Marketing & Social Media: Seabridge Gold

Digital Marketing & Social Media: Seabridge Gold

Seabridge Gold Logo

& Goal

Seabridge Gold, a leading mining exploration company, needed to better engage its audiences and increase brand visibility by creating a strong presence in the digital space. The goal was to educate the audience about the KSM Project, promote job openings, share updates, and enhance community engagement.

The Ask

PRA Communications was tasked with developing and managing Seabridge Gold, social media accounts, creating engaging content, and implementing strategies to increase followers, engagement, and reach.


Through consistent efforts and collaboration with Seabridge Gold’s team, PR Associates successfully implemented the strategy. PRA managed all day-to-day activities, posting regular updates, interacting with followers, sharing employee profiles, publishing ESG report information, and highlighting job postings. The team also utilized boosted posts on Facebook and LinkedIn to reach a larger audience.

The Results

The execution of the social media strategy led to impressive results:

  •    LinkedIn

    • Drove a 71% increase in followers in 12 months.
    • Page views increased by 94%, Engagement increased by 397%, and Impressions increased by 358%.
  •    Facebook

    • Drove a 7% increase in page likes and followers in 12 months.
    • Pageviews increased by 94%, Engagement increased by 3,128%, and Reach of the posts increased by 1,005%.
  •    Twitter

    • Tweeted 201 times, generating 1,383 engagements, 96,966 impressions, and 21,666 profile visits.

Our Solutions

Unique and flexible offerings to tackle the most common industry challenges from environmental assessment and permitting, issue and crisis communications, working with Indigenous communities, and more.

Our Services

Essential and in-depth services for communications and public relations to help your organization craft compelling narratives, manage reputations, create social content, and reach your intended audiences.

Industry Expertise

Insightful and in-depth knowledge of industry needs, trends, and regulations to help organizations in the mining, mining technology and clean energy industries benefit from a modern communications and public relations strategy.


Crisis Response

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