Barrick Gold Corporation – ESG Marketing & Communications
Challenge
& Goal
The Ask
Execution
PR Associates executed the safety communication campaign through several initiatives:
- Developed a targeted communication plan that delivered tailored messages to different audiences.
- Employed a marketing strategy specifically designed to engage employees effectively.
- Conducted a series of internal training sessions to enhance safety and health knowledge.
- Leveraged diverse communication channels suitable for regional audiences, including pop-up alerts, digital signage, polls, quizzes, surveys, employee apps, and storytelling.
- Established feedback mechanisms to gather employee input and relay it to senior executives.
The Results
The implementation of the safety communication campaign yielded significant results for Barrick Gold Corporation:
- The campaign was successfully rolled out throughout the organization, resulting in a substantial improvement in the target for reportable injury frequency (TRIFR). The achieved TRIFR was 0.46, surpassing the target of 0.64. Since 2005, there has been an impressive 84 percent improvement in the TRIFR.
- Employees received a total of 300,000 hours of safety and health training, indicating a strong commitment to enhancing safety awareness and upskilling the workforce.
- Barrick Gold Corporation experienced an exceptional 84% reduction in the injury rate, underscoring the positive impact of the campaign on overall health and safety performance.
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